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Online Communications and School Governors – Part Three

Online Communications and School Governors – Part Three

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Here’s the third part of our series of guidance for school governors about online communications.  It’s been written by our resident Community EvangelistDave Briggs as guidance for governance organisations.

In part one we talked about the opportunities.

In part two we talked about the risks and guiding principles.

In part three we’ll cover the main sites for digital participation and point you in the direction of some useful guides to get started.

Facebook

Facebook is the world’s largest social network and is continuing to grow. Users create profiles with personal information, and connect to their friends online. They can also create and join groups around common interests and causes. Facebook is widely used by young and old, and it is very likely that the site is being used by parents to discuss their childrens’ school.

Twitter

Twitter is a website where users create a much less detailed profile than in Facebook, and publish short (limited to 140 characters) messages. These are published publicly, and users ‘follow’ one another to receive their updates. Twitter has a smaller user base than Facebook but this is growing. It is notable for creating a platform where messages can spread very quickly.

Blogging

A blog is a website where an individual or group of authors publish short articles, which are displayed in reverse chronological order, with the newest at the top of the home page. The articles, or posts, often allow readers to leave comments and enter into dialogue with the blogger. Blogs are a good way to publiciise the activity at a school, and as an informal method of finding out people’s views.

LinkedIn

LinkedIn is another social network, similar to Facebook, although its focus is very much on people’s professional rather than personal lives. Users create a profile with their CV information on it, and create and join groups relating to professional interests.

YouTube

YouTube is the most popular video website in the world. It allows users to upload short videos for other people to view. Videos uploaded to YouTube can be added to any web page or other social networking site, meaning they can often spread ‘virally’ with many millions of people viewing the most popular ones. Creating videos doesn’t have to be a costly exercise and using everyday digital cameras or mobile phones can produce some great results.

Useful Stuff

Download the Learning Pool guides to Facebook pages and Twitter (make sure you follow @moderngovernor and become a fan on Facebook, while you’re there!).

Read Dave’s gigantic blog about beginning a blog.

Learning ‘Poolies have Flip cameras and they’re not afraid to use them!  Have a look at the Learning Pool You Tube channel to see how creating videos needn’t cost the earth.

Learning Pool hosts the UK’s biggest public sector learning community – join the Modern Governor group.

Join the LinkedIn School Governing group.


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