Working with the media

Handling and dealing with the media can at times be essential for a school’s leadership team, including governors. The public’s perception of a school can be shaped through media channels – including social media – and many people, including future, present and past members of the school community, will get their information through these channels. Using case studies based around a fictional town’s High School, this module will demonstrate how to work well with the media, how to deal effectively with negative reporting, and how to manage a crisis.